Is it Safe to Buy Gold from APMEX?


Investing in precious metals like gold is a common strategy to diversify one’s portfolio and protect against economic uncertainties. APMEX, short for American Precious Metals Exchange, is a well-known online retailer specializing in precious metals, including gold. If you’re considering buying gold from APMEX, you might be wondering, “Is it safe?” In this blog post, we’ll delve into the safety aspects of purchasing gold from APMEX to help you make an informed decision.

Understanding APMEX

APMEX is a prominent player in the precious metals industry, having been in operation since 2000. Over the years, it has gained a reputation for reliability and transparency, making it a popular choice among investors looking to buy gold and other precious metals.

Safety Factors to Consider

  1. Reputation and Credibility: APMEX’s long history in the industry has allowed it to establish a strong reputation. They are accredited by the Better Business Bureau (BBB) and have an A+ rating, indicating a high level of trustworthiness. Additionally, they are members of industry associations like the American Numismatic Association (ANA) and the Industry Council for Tangible Assets (ICTA).
  2. Transparency: APMEX is known for its transparency in providing information about the products it sells. Each product listing includes detailed descriptions, images, and specifications, allowing buyers to make informed decisions. This transparency extends to pricing, where APMEX openly displays current market prices for precious metals.
  3. Secure Transactions: APMEX employs robust security measures to protect customer information and financial transactions. They use encryption technologies to safeguard data, ensuring that your personal and financial information remains confidential.
  4. Product Authenticity: One of the concerns when buying precious metals is the authenticity of the products. APMEX sources its gold from reputable mints and manufacturers, and each product comes with an authenticity guarantee. They also provide third-party grading services for select items, further ensuring their quality.
  5. Customer Reviews and Feedback: Reading customer reviews and feedback can offer insights into the buying experience with APMEX. While no company is immune to negative reviews, a majority of positive reviews indicate a high level of customer satisfaction and trust in the company.
  6. Customer Service: APMEX is known for its excellent customer service. Their representatives are readily available to assist with any questions or concerns you may have. Clear communication and responsive customer support can contribute to a safe and positive buying experience.
  7. Shipping and Insurance: APMEX offers secure and insured shipping options. They take precautions to protect shipments from theft or damage during transit, further enhancing the safety of your investment.
  8. Return Policy: APMEX has a well-defined return policy, allowing customers to return products within a specific timeframe if they are not satisfied. This policy adds an extra layer of safety, ensuring you can address any concerns after receiving your purchase.


Based on its reputation, transparency, security measures, and customer feedback, buying gold from APMEX appears to be a safe option for investors interested in precious metals. As with any investment, it’s essential to conduct your research, understand the terms and conditions, and make informed decisions.

Remember that the safety of your investment also depends on your own precautions. Ensure you store your physical gold in a secure location, such as a safe or a bank safety deposit box, to protect it from theft or damage.

Ultimately, while APMEX is a reputable and trustworthy source for buying gold, it’s advisable to consult with a financial advisor or conduct further research to determine if investing in gold aligns with your overall financial goals and strategy.